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Khaadi was founded by Shamoon Sultan, who did so from a single store in Karachi in 1999. The most distinctive and adaptable apparel brand in Pakistan, Khaadi is distinguished by its creativity and distinctiveness. The founder’s goal is to resurrect traditional handloom crafts and use the expertise of regional artisans to advance both the nation and the fashion sector. Nobody is kept in the dark about the results, and it is easy to see how the brand is successful.